MySweetCharity
With the fundraising season up ahead, the nonprofits are gearing up to meet their financial goals. In order to get the funds, they need to get the word out. Unfortunately, not all can afford a fancy schmancy New York PR firm to promote their cause via branding, media and marketing.
So Queenie got together with her buddies at PRSA Dallas and Communities Foundation of Texas. They all agreed that it would be great if they partnered up “to give back by lending their time and expertise to deserving local causes.”
Since renting an RV and doing a roadshow presentation for area nonprofits didn’t seem very sensible, they decided to create Workshop for Nonprofits to Support Giving Season. It will be a half-day workshop on the morning of Friday, August 28, addressing “branding and messaging, media relations, digital marketing and social media skills with tips from the experts — including the media themselves.”
But then the next question was where to hold the workshop. That’s when Dean Foods stepped up to be the event sponsor and offered the place. That offer meant the event would be free for the nonprofit representatives. Yup, you saw that. The workshop is free for area nonprofits and PRSA members, but more about that later.
Here’s a rundown of topics and panelists:
- Branding and Messaging: Carolyn Covey Morris (QMobius) and Vin Hoey (Strategic4sight)
- How to Effectively Communicate Your Message to the Media: Ron Corning (WFAA-TV), Kristina Bowman (photographer), Jeanne Prejean (MySweetCharity) and Jane Rozelle (PaperCity Dallas)
- Building a Digital Community: Steve Lee (SMU), Mike Orren (Speakeasy) and Erin Stevenson (Chili’s Grill & Bar)
- Nonprofit one-on-ones with PRSA Dallas mentors. Please note that to participate in this session, you must sign up during your online registration.
As mentioned before, the whole kit and caboodle will be free for any bona-fide nonprofit! Only problem is that you’ve got to sign up ASAP because space is gonna be as tight as a small-size Spanx shorts on Kim Kardashian.
This first-ever event is a great opportunity for the nonprofits to get the inside poop. Regarding the media segment, the panelists will address the ins-and-outs of how to work more smoothly with the press, so they don’t snarl every time you try to work with them. Yes, even Queenie will behave herself…sorta.